World Energy Council rebrand

The World Energy Council is a UN-accredited global energy body which works for a sustainable, secure and affordable energy system worldwide. With over 3000 members located more than 90 countries and activities ranging from short local briefings and newsletters right up to the huge World Energy Congress held every three years, the Council is a complex and multi-layered organisation.

Soapbox undertook a two year rebranding project for the council culminating in the successful relaunch of the brand. We initially conducted an extensive period of research looking at the the organisations values and positioning as well as surveying stakeholders and carrying out competitor analysis.

The results of our research led to the development of a new logo, brand architecture and suite of materials spanning multiple languages.

A comprehensive set of brand guidelines and assets allows the Council’s 96 member committees to easily apply the branding in a consistent and distinctive way that underpins the Council’s historic position as the worlds leading authority on the future of energy.