The RSA brand roll out

The Royal Society of Arts is committed to finding practical solutions to social challenges. Founded in 1754, and with 27,000 fellows, the RSA runs popular and academic events, publishes research and opinion-led policy pamphlets and now runs a set of academies around the UK.

Soapbox was responsible for the roll-out of an updated visual identity that had been developed by global branding agency Pentagram who had designed a logotype with some usage guidelines.

We conducted a full audit of all the RSA’s branded communications and an assessment of all future requirements and then implemented the new identity across various platforms, including reskinning the RSA website and recreating the signage for the organisation’s landmark central London headquarters, devising a suite of publication template, creating additional sub-brands, copywriting and design for a range of marketing materials and advertisements, and creating detailed branding guidelines.

Soapbox has also designed dozens of RSA publications.