Pancreatic cancer awareness month 2017
Pancreatic Cancer UK (PCUK) is a charity which fights to make a difference for pancreatic cancer patients and their families. It does this through research, policy and campaigning, and providing information and support for those affected. Pancreatic cancer often shows few symptoms until it is at a late stage, so raising awareness is of huge importance.
For Pancreatic Cancer Awareness Month PCUK commissioned Soapbox to make a series of animations for social media. The four animations were short, shareable, and silent as most social media videos are viewed with the sound off. These assets needed to help the charity bring some key facts to life to raise awareness and support the fundraising work. Over the course of the month these four videos were watched an incredible 630,000 times and engaged with (liked, shared or commented on) 11,000 times.