ODI extreme poverty infographics

The Overseas Development Institute (ODI) is a leading independent think tank focusing on international development and humanitarian issues. They provide high-quality research, policy advice, consultancy services and tailored training to bridge the gap between research and policy.

ODI came to us to produce a range of infographics highlighting issues around extreme poverty. This series of simple graphics were specifically designed for social media, each with a clear message on progress in a particular developing country.

It was with this project that we first trialled our current infographics development process: moving from initial sketches, to formal artworking and then final outputs. The initial sketches were shared with ODI for rounds of feedback to finalise the concept, before artworking up in their existing branding. A few of the finalised graphics were also turned into animated GIFs, which worked especially well for those that showed progress over time.