BEUC – geoblocking hidden camera

In the EU’s single market, customers would never accept having to show their passports while shopping on the high street, or paying a different price for a loaf of bread according to the country they originate from. Unfortunately, due to the practice of geoblocking, this happens too often online.

To highlight the problems caused by geoblocking, BEUC – the European Consumer Organisation – asked Soapbox to create a hidden-camera video, in which customers at a bakery are shocked when they’re geoblocked in a real-life situation.

We produced, directed and edited the video, which has proven very effective in spreading BEUC’s message internationally with over 200,000 views on YouTube so far.