Health Foundation animation

The Health Foundation is an independent charity working to improve the quality of health care across the UK.

Soapbox designed and produced an animation to support the charity’s work focusing on improving relationship between people and the services that provide their care.

The animation introduced the concept of person-centred care and was used as a hook to help promote and disseminate a guide explaining what good person-centred care looks like.

The design uses simple yet striking typography so that the audience can easily follow the story without having to listen to the voiceover, making it accessible to a wider audience.

Static characters throughout the animation help bring the concept to life to showcase that people should be at the heart of health and social care policy.