British Academy – Tackling slavery

In 2016 45 million people worldwide were victims of modern slavery. The British Academy’s modern slavery programme has been established to fund policy-oriented research on the subject, aimed at addressing the UN’s Sustainable Development Goals (SDGs) and advancing the UK’s Aid Strategy, including a particular focus on Sustainable Development Goal 8.7 (taking immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour.)

We created an animated film for the programme to raise awareness of the issue, and of the different types of modern slavery. After writing the script, we used a ‘2.5D’ parallax animation style to bring photography to life, and give an engaging, but unobtrusive glimpse of the lived realities of modern slavery. The film was directed by Johanna Schwartz and features a voiceover/narration from RSC actor Joe Dixon.

To accompany the film, we wrote and designed a printed pamphlet, that would be placed into influential hands at the World Economic Forum in January 2018. The bespoke design features many of the images used in the film, tying the project together through a visual style. The look is stark and bold, reflecting the urgency of the subject matter; the style is reinforced by the choice of heavy papers, debossing on the cover, and revealed-stitched binding.