BEUC ‘What’s in your kitchen?’ website

Did you know that a pint of beer is as loaded with calories as a chocolate bar? The effects of alcoholic drinks on the liver are well-publicised, but when it comes to calorie-counting, alcohol has slipped through the EU’s regulatory net.

Soapbox designed an interactive kitchen for BEUC, the consumer rights organisation, called ‘What’s in your kitchen?’. Developed in 12 different languages, the microsite encourages users to discover the hidden truths behind a range of popular food and drink choices.

Featuring clickable illustrations and individually shareable Twitter cards, the end result empowers consumers to make informed choices and call for Europe-wide action.