A refreshed identity for the Nuffield Trust

The Nuffield Trust is an independent think tank dedicated to improving the quality of healthcare in the UK. It provides evidence-based research and policy analysis to inform and generate debate, both amongst policy makers and healthcare practitioners. The Trust came to Soapbox to refresh their visual identity, aiming to retain their look and feel of authority, but with a more modern twist.

Central to this rebrand was our work in updating the Trust’s existing brand assets to make them appropriate for digital and online environments. We also refreshed their brand colours and brought in several new tones to the palette that were carefully developed to complement and work as flexibly as possible with the existing colours. This allowed us to create an accessible approach to designing charts and more complex forms of data visualisation. We also created a bespoke set of icons in a transferable style which were presented as part of the Trust’s new brand guidelines. All these updates were rolled out across multiple channels including data visualisations, publication suites and, most significantly, a new modular website.