World Energy Council rebrand
Soapbox undertook a two year rebranding project for the council culminating in the successful relaunch of the brand. We initially conducted an extensive period of research looking at the the organisations values and positioning as well as surveying stakeholders and carrying out competitor analysis.
The results of our research led to the development of a new logo, brand architecture and suite of materials spanning multiple languages.
A comprehensive set of brand guidelines and assets allows the Council’s 96 member committees to easily apply the branding in a consistent and distinctive way that underpins the Council’s historic position as the worlds leading authority on the future of energy.