Vote Your Pension – campaign website

Vote Your Pension is the world’s largest global shareholder engagement campaign, asking everyday investors to lobby pension funds to vote for motions put before energy company AGMs that actively encourage greater carbon accountability.

To coincide with a shareholder resolution at an oil company’s AGM, Soapbox designed and built a digital platform to launch the VYP campaign.

The website includes a ballot function to enable campaigners to vote for or against investing in zero-carbon green energy solutions. The ballot includes an easy to access form, which can be filled out quickly and easily from any device.

The design uses bright, stark colours to encourage potential campaigners to engage with the content and share the vote among their friends, family and colleagues.

This site is responsive and can be easily accessed from any device.

VYP is a joint collaboration between Asset Owners Disclosure Project and Sum OfUs.