NHS Maternity healthcare infographic

NHS North West London needed to communicate their new service configuration for maternity and neonatal care, which saw birthing units and labour ward activity concentrated across six sites in upgraded facilities, with expectant mothers able to choose between midwife-led or obstetric-led units.

Using a friendly, two-dimensional design style with plenty of personality, we condensed an information-heavy message into easy-to-follow process flows. NHS maternity practitioners were quickly able to understand the changes and were able to communicate them to patients.