A new visual identity for the Institute for Policy Research

The Institute for Policy Research, based at the University of Bath, is a leading centre for research into major public policy challenges.

The IPR commissioned Soapbox to work with them to create a strong visual identity to differentiate IPR’s position and mandate within the academic sector and connect better to policy audiences.

Our creative solution was based around the concept of exchange. IPR’s cross-disciplinary approach to research is represented visually through an interconnecting grid. This recognisable graphic device can be flexibly applied to print and digital media as IPR continues to rollout its new identity with exciting new communications products.