Centre for Cities’ ‘Small Business Outlook’ animations

Centre for Cities is a non-partisan research institute specialising in urban policy. For each of the last two years they have created ‘Small Business Outlook’ which examines the geography of SME performance and the factors that determine it.

In 2014 Soapbox created an animation which investigates the SMEs that are crucial to creating the productivity growth that will drive the economic recovery. For the 2013 edition, our animation showed that SMEs in the weakest economies have been affected most by poor performance, reinforcing existing geographic divides.

Soapbox also designed a set of infographics for ‘Small Business Outlook’ in both years.