BBA’s ‘The Way We Bank Now’ animation

The BBA is the UK’s leading association for the banking sector, representing the interests of more than 240 member organisations with a worldwide presence in 180 countries.

Soapbox was commissioned to produce a number of outputs including a logo, brochure, report and animation for a new BBA campaign, ‘The Way We Bank Now’. The animation outlines data that suggests a revolution is underway in how people spend, move and manage their money.