- Design
- Typesetting
- Branding
- Magazines and newsletters
- Promotional materials
- Data visualisation
- Books
- Editorial
- Editing
- Writing
- Web
- Development
- Support
- HTML emails
Our clients are drawn from across the political spectrum and include some of the UK's most-respected thinktanks. Our integrated approach to policy communications means that we can cater for all of their design, editorial and digital needs.




































































John Schwartz
Managing Director
Cormac Bakewell
Partner
Tom Hampson
Partner
Angela Tootill
head of studio
John Phillips
Senior Developer
Rachel Bray
designer & typesetter
Sarah Piner
designer
Autumn Forecast
typesetter
Rob Baker
Junior Developer
Lewis Wright
designer
Johanna Schwartz
filmmaker & photographer
John Schwartz set up Soapbox at the beginning of 2008 with the aim of improving the way policy is communicated in the UK and beyond. Since then, he has assembled a dedicated team of design, digital and editorial professionals with a diverse range of backgrounds and expertise.
Having built Soapbox up from a freelance design practice to a thriving communications agency, John S divides
his time between running the business, checking the quality of its outputs and keeping his hand in as a designer.
John S began his career in publishing, running Politico’s bookshop and imprint before becoming publishing manager
and designer at the IPPR, where he began developing his approach to policy communications. He studied philosophy and
politics at the University of Warwick.
T: +44 (0) 20 7839 0027, john.schwartz@soapbox.co.uk
Cormac is responsible for Soapbox’s editorial services, as well as pursuing new business for the agency. He is a punctilious
editor and is equally at home drafting pithy report summaries or generating ideas and copy for marketing materials. He spent 10
years working in policy roles at the CBI and two national public bodies before retraining as a journalist and subediting for a
variety of newspapers and magazines. He studied law and French at Queen’s University Belfast and holds a diploma in translation
from Institute of Linguists.
T: +44 (0) 20 7839 0026, cormac.bakewell@soapbox.co.uk
From February, Tom will be joining Soapbox as Partner. Tom started his career running media communications, first at the political
think tank Demos in 1997 and then for Sarah Brown at the PR company Hobsbawm Macaulay. In 2002 he set up his own small communications
and design consultancy, the Press Company, before joining the Fabian Society as Editorial Director in 2006 where he commissioned
and published the Society’s pamphlets and books and edited the Fabian Review. Tom has a BA in English Literature from Trinity College,
Cambridge.
T: +44 (0) 20 7930 3151, tom.hampson@soapbox.co.uk
Angela is our lead designer and heads up the day-to-day operations in our design studio. After completing a degree in visual
communication in her native New Zealand, she spent four years working as an in-house graphic designer for the Wellington office of
an international charity and for a large Australian insurance firm. She became Soapbox’s first employee shortly after arriving in
London in 2008, and remains the agency’s creative driving force. While Angela handles a range of projects, her
focus is on magazines and marketing materials.
T: +44 (0) 20 7839 0022, angela.tootill@soapbox.co.uk
John P oversees Soapbox's web work. He is self-taught as a programmer and applies an imaginative approach to projects, combining
attractive and intuitive user interfaces with robust, well-commented code. He is equally happy adapting open-source CMS software such
as WordPress or custom building frameworks for clients. John has a first-class degree in Arabic from Durham University and spent time
working for the United Nations Association UK before discovering web development and joining Soapbox.
T: +44 (0) 20 7839 0020, john.phillips@soapbox.co.uk
Rachel is Soapbox’s specialist typographer and is particularly adept in using detailing to help guide readers through dense and complex
texts. She is also interested in exploring the application of type as design element in its own right and has begun to learn letterpress
printing. After graduating with a degree in design for communication at the University of Reading, Rachel stayed on to complete
a Masters degree in book design and joined Soapbox in 2009.
T: +44 (0) 20 7839 0025, rachel.bray@soapbox.co.uk
Sarah is an accomplished all-round designer of print materials. She is particularly interested in finding new and creative ways of displaying
complex information in a coherent and compelling way. She started her career as a designer and typesetter for a local newspaper before joining
the Corporate Design Unit at King’s College London. She studied design for graphic communication and typography at the University of Reading.
T: +44 (0) 20 7839 0023, sarah.piner@soapbox.co.uk
Autumn is an expert on page layouts for reports, pamphlets and books. She previously worked as a manager for Ottakar’s bookshops and then for
the online bookshop booksofcourse.com. Autumn studied classics at King's College London before completing her masters degree at University College London, specialising
in the reception of erotic classical art and literature.
T: +44 (0) 7899 263 185, autumn.forecast@soapbox.co.uk
Rob designs, develops and maintains websites for a variety of Soapbox clients. Having recently graduated with a degree in computing from Bournemouth
University, he is well versed in the latest developments in web programming and can often be found trying out new techniques in HTML5, CSS3 and jQuery.
Rob has also built a variety of web apps using APIs for social media such as Facebook and Twitter.
T: +44 (0) 20 7839 0021, robert.baker@soapbox.co.uk
Lewis is the most recent addition to Soapbox, having joined us in July from the Arcadia Group’s in-house design team. During his time at Arcadia, he developed
a keen understanding of the role of design in effective branding, and his ongoing interest in guerilla marketing helps to keep him up-to-date with new conceptual
trends. Lewis has a BA in graphic design from the University of Lincoln and completed placements at several prestigious design agencies before beginning his
professional career.
T: +44 (0) 20 7839 0024, lewis.wright@soapbox.co.uk
Johanna Schwartz is an accomplished filmmaker and photographer who specialises in constructing thought-provoking documentary films on a wide range of
topics. She has produced and directed programmes for a variety of major UK and US broadcasters as well as content for corporate, government and NGO clients.
She is also a partner of Soho-based production company Bertie Films.
T: +44 (0) 20 7930 3151, johanna.schwartz@soapbox.co.uk